Founded in 2012, Groupe Poulet Rouge has redefined the QSR experience with its fresh, customizable grilled chicken bowls. After dominating the Quebec market, the brand is now one of the fastest-growing quick-service restaurant concepts in Canada, with rapid expansion into Ontario and Alberta.

As part of this growth, SDI Design was engaged to bring their first free-standing Ontario flagship store to life, in the heart of Toronto’s vibrant fashion district. Delivered in a seamless design-build collaboration with BUILD IT, this project presented an opportunity to reimagine what the Poulet Rouge experience could look like in an urban, high-footfall environment.

The flagship’s design balances form and function, prioritizing a seamless customer journey through clearly defined zones for dine-in, takeout, and delivery. Smart technologies like self-order kiosks and digital menu boards enhance efficiency and personalization, while mobile integrations support rapid reordering and loyalty. Designed for convenience in a dense urban setting, the layout optimizes flow, visibility, and speed, setting a new standard for QSR experience.

The new Poulet Rouge Flagship represents more than just a new location, t’s a blueprint for the brand’s expansion across Canada. By blending elevated design with operational efficiency and future-forward tech, the space delivers a QSR experience that’s both functional and memorable.