Grandeur Hardwood Flooring made its Toronto design debut in unforgettable style at IDS 2025. A new name in the luxury flooring market, Grandeur partnered with SDI Design to introduce its line of elegantly crafted, engineered hardwood with a 20' x 40' booth that didn’t just turn heads, it stopped people in their tracks. The result? A Best in Show win in the 500+ sq ft category and a brand moment no one missed.

Wrapped in a mysterious black façade, the exterior took cues from ‘shou sugi ban’, the ancient Japanese technique of charring wood to reveal its raw beauty. Minimal and enigmatic, the booth whispered luxury before a word was even spoken.

Step inside, and the noise of the trade show floor faded away. The first room enveloped visitors in a dim, cocoon-like atmosphere—a curated moment of zen. The hardwood underfoot wasn’t just flooring, it was the main event: rich, textural, and mirrored in the ceiling above for a dramatic, double-take effect. It was sensory, slow, and undeniably Instagrammable.

In the second room, the tone shifted. Light flowed in, samples beckoned, and conversations sparked over curated refreshments. Visitors engaged with Grandeur’s full spectrum of finishes—each one a testament to craft, elegance, and quiet power.

Every detail of the booth was intentional. Every transition, a reveal. Grandeur didn’t just showcase flooring, they seduced the senses and turned heads in a sea of sameness. As a new player in a competitive market, Grandeur needed impact. SDI helped them make a splash, stake their claim, and introduce their product not just as flooring — but as a sensory, design-driven experience!

Photos by: Arash Moallemi
arashmoallemi.com