SDI was founded in 1984. In those thirty plus years, the idea of the workplace has changed.

On the other hand, we haven't changed that much. We still focus on the same principles, and the same design thinking that has remained timeless.



our philosophy

Black and White thinking.

Our logo represents balance, because it's what we believe and strive for in every project. We believe that good design is all about balance. Not just balance within the design, but balance in the relationships we build with our clients. By providing an honest approach, we create a truly balanced relationship that creates work that also feels honest.

our approach


Our balanced approach extends to how we do what we do. Each project requires an equal measure of Communication, Research & Design.

We get to know you and your needs. We find the essence of the issues that are important to your success and bring our experience and the results of our investigations together to craft the most appropriate design solution. Then we do what it takes to make it happen. All the while we engage the entire team in constant conversation to make sure everything stays on track.


We're not a small company trying to be big. We're a small company thinking differently.

We're Small

But that doesn’t mean we think small. Instead it means we choose to focus on quality and close relationships with each other and our clients. We’re not trying to be something we’re not. We’re trying to focus more.


We're Honest

Whether that’s in the work, or the relationships we build and sustain, we care about building things that last.



We learn from the past, focus on the present and look to the future. Beyond trends, buzzwords, and what you think you need right now. We give you what worked yesterday, today, tomorrow, and many days down the line.


We deliver

No explanation needed.